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Diane Spence, Transformational Lifr Coach and Breathwork Practitioner, wearing a sriped top and yellow necklace, stood next to a plant
Diane Spence, Transformational Lifr Coach and Breathwork Practitioner, wearing a sriped top and yellow necklace, stood next to a plant

I help ambitious women break free

from the subconscious patterns that are stopping them from achieving their highest potential

My unique approach uses a powerful combination of:
Transformational Life Coaching
Breathwork. Visualisation. The Subconscious Mind
Uncovering your Innate Strengths
Diane Spence, Transformational Life Coach and Breathwork Practitioner based in York, wearing a pink t-shirt and jeans

Hi, I'm Diane, a Transformational Life Coach

I help ambitious women stop playing small and finally become who they were always meant to be

As a reformed overthinker myself, I used coaching, subconscious work and strengths discovery to dismantle my own limiting beliefs and finally become who I was always meant to be - and now I help other women do the same.

And my background isn't theoretical. It's grounded in decades of real-world leadership across Global Blue Chip companies.

Diane Spence, Life Coach and Breathwork Practitioner, Mandala-inspired Brand Mark Icon Logo

‘‘Until you make the unconscious conscious, it will direct your life and you will call it fate."

- Carl Jung
Diane Spence, Life Coach and Breathwork Practitioner, Mandala-inspired Brand Mark Icon Logo
Diane Spence, Transformational Life  Coach and Breathwork Practitioner, smiling in abstract pink and blue dress near a door

What makes what I do different?

Coaching is a powerful tool - but it traditionally only works on the conscious mind. That's just 5% of your mind

As both a Transformational Life Coach and Breathwork Coach I ALSO work with the other 95% - the subconscious - where your beliefs, emotional patterns and inner identity are actually stored. This is the level where real, lasting transformation happens.

​This is why I created The Subconscious Recode® - my unique method for identifying and shifting the internal resistance, self-doubt and old patterns quietly holding you back, so you can step into your power and create greater success and fulfilment in your life.

As a certified Strengths Discovery Coach, we will also uncover what you are naturally great at, which is absolutely fundamental to success (and happiness!).

Behaviour Iceberg Diagram Diane Spence Life Coach

The Behaviour Iceberg

Most people try to change their results by changing their actions. But actions are just the tip of the iceberg - the part you can see

Beneath the surface, lie many of the things influencing those actions. Your thoughts. Your emotions. Your values. And, at a deeper level, your beliefs.

​Beliefs are more than just opinions. Think of them as deeply held assumptions that can quietly influence how you interpret yourself and the world around you. Shaped through our experiences and reinforced over time, they can influence the thoughts we think, the emotions we feel, the actions we take and ultimately the results we create.

This is why awareness or willpower alone isn't always enough. You cannot think your way out of a belief you cannot see.

The Subconscious Recode® goes beneath the surface - to where the real work happens.

Why breathwork?

Breathwork helps us access the 95% of the brain that is the subconscious

Most personal development works on the conscious mind. Breathwork works on something deeper.

Your self-limiting beliefs, your self-doubt, your sense of 'not enough' - these don't just live in your thoughts. They are stored in your nervous system and hardwired into your body through years of experience. And no amount of thinking, journalling or positive affirmations can fully reach them there.

Breathwork can.

When you breathe in an expert guided way, something remarkable happens. Your nervous system receives a signal that you are safe and begins to slow down and regulate. The part of your brain responsible for overthinking and self-doubt starts to quieten, and you drop into a place of stillness, openness and profound self-awareness. From here, it becomes possible to reconnect with yourself more honestly, moving beyond the patterns that keep you stressed and disconnected, into greater presence, freedom and clarity.

This isn't woo woo. It's neuroscience.

Breathwork can support deeper change in powerful ways:

Throughout every session, I guide you through the entire process — creating a safe, supported space where you can go deeper, and using coaching to help you explore, integrate and act on the insights that emerge.

I also use guided visualisation as another powerful tool for working with the subconscious - helping you explore possibilities, challenge existing patterns and connect more deeply with the person you want to become.

Who is this for?

Perhaps you're...

Highly capable — but harder on yourself than anyone else

The one others rely on — yet unsure who supports you

Delivering results — but quietly questioning your decisions

Saying "yes" too often — and feeling stretched thin

Leading others or running your own business — while privately managing self-doubt

Ready to be bolder and strengthen your voice, boundaries, and visibility

Diane Spence, Remote Breathwork Practitioner, wearing abstract blue and pink dress, looking out of window
Diane Spence, Remote Breathwork Practitioner, wearing abstract burgundy top, smiling
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"My Breathwork session with Diane was genuinely brilliant. Her instructions were clear, steady, and reassuring, and she created an atmosphere where I felt completely at ease from the very beginning. The music was beautifully chosen meaning it didn’t just sit in the background, it worked in tandem with her guidance and helped me drop deeper into the experience. The visualisation was especially powerful. Something meaningful surfaced for me in a very positive way, and I left feeling lighter, clearer, and more connected to myself. Diane holds the space with such care and confidence, and it made the whole session feel both safe and transformative. I’m really grateful for the experience and would wholeheartedly recommend her breathwork to anyone looking for grounding, clarity, or a gentle reset."

Namrita, Brighton and Hove

The 12 week program is delivered in 2 ways

Group Coaching

12 week program

The Subconscious Recode® group program brings together like-minded women in a supportive, transformational space. Combining the power of life coaching, breathwork, other subconscious work and strengths discovery, to create change that actually lasts.

Private 1:1

12 week program

The Subconscious Recode® 1:1 program mirrors the group program, though it is delivered on a 1:1 basis. For those who prefer the flexibility (including weekend appointments) and 1:1 focus of entirely private sessions. Very limited availability, higher financial investment.

My 12 week process

The Subconscious Recode® works at two levels - the Conscious and the Subconscious Mind - because lasting change requires both.

R

Reveal

your values and what truly matters to you

E

Examine

your self-limiting beliefs and the stories holding you back

C

Claim

the identity that was always meant for you

O

Own

your strengths by uncovering your natural gifts and how you are uniquely wired to thrive

D

Define

your version of success and set bold, purposeful goals

E

Embody

the truest version of you, with confidence and authenticity

Using the R.E.C.O.D.E. framework, we dismantle the hidden beliefs and old conditioning quietly running the show and replace them with the identity, confidence and clarity of the woman you were always meant to be.

No surface-level mindset tips. Just deep, lasting transformation that shows up in your career, your income and the way you walk into every room.

Diane Spence, York-based Life Coach, wearing burgundy jumpsuit, carrying a book in a grand corrdidor

What does it cost you...

to stay stuck in the state you're currently in?

Lost income

Missed promotions

Burnout

Not launching the dream business, or scaling your existing one

Stuck in a job that no longer serves you

Operating below your potential

Stress from chronic overthinking and replaying interactions

The frustration of knowing you were always meant for more

Happiness, fulfilment and peace!!

Maybe you have hit midlife and thought, is this it?!

Green Abstract Image of Rock Formations, representing transformation with Diane Spence Life Coach
Monochrome image of Diane Spence, Remote Breathwork Practitioner, wearing burgundy top, smiling

Why work with me?

You can't become yourself by yourself

If this resonates, you're not alone — and you're not lacking capability. You simply need support to remove old self-limiting beliefs that no longer serve you, uplevel your identity, and step into the most abundant and fulfilled version of you. Where you can lead with self-trust and greater emotional steadiness.

With decades in international business leadership, I understand the pressures of responsibility, performance, and expectation. Whether you are working for yourself or others.

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